Analysis Magazine- Total Film

The magazine is produced by Total Film a magazine with a large audience based on its coverage of certain films. This editions main feature is information on the new up and coming James Bond film sky fall.

The colour scheme of the magazine is shades (white black grey ect), yellow and red no other colours are used on the magazine. The use of colour is quite clever the dark colours make the magazine appear very sophisticated and make it appeal to perhaps a more inelegant audience however the contrast between the yellow and the black really make it stand out on the page meaning that it may catch audiences eyes a lot better than other magazines that use very bright colours.

The magazine places its biggest selling points into the masthead. The masthead contains the majority of Daniel Craig’s face which is looking straight at the audience connecting this places him as a priority in the magazine this is also supported by the large bold text of “Skyfall” the name of the new film as both of these are linked.

The magazine places a buffer in the masthead saying “essential preview” this says to the audience that this article is essential to life that essentially isn’t worth living without. This gives the audience a motive to purchase the magazine.

The main image of the magazine is a mid-shot of Daniel Craig who plays James Bond in recent films. The image is placed in black and white similar to classic James Bond style. The whole of the front page works as a large semantic field for this classic film series as it includes the main two stereotypes of bond films the inside of a barrel graphic and a man in a nice suit with a handgun. People that might not even know what Skyfall is would more then likely be able to state what the main feature of the magazine is due to the style it has been created as. This appeals to the audience because a lot of fans of Daniel Craig or James bond will instantly recognise this and therefore feel as if they should purchase this magazine as it will provide them with knowledge in terms of Blumer and Katz Uses and gratification .