The Warner Bros logo is very iconic and hasn’t changed since
the creation of the business. The gold colouring of the logo could connote that
it is royalty within the business area it could also connote that it is a very
wealthy business. This is because gold is something that is commonly associated
with kings and queens gold is also worth a lot of money in comparison to other
materials and metals this is where these connotations could possibly derive.
The shield look linked with the fact it’s supposedly a
“family “business (Bros) could connote a family crest which was common in the
olden days for family names and households to possess their own crest that
commonly would be displayed in a shield fashion.
The initials of WB are present this is most likely emplaced
just to link the logo to the name of the company.
Warner brothers create a lot of films and tend to target the
mass audience in the media market as they are part of one of the large
conglomerates in the American media. However they still do change the
presentation of the logo depending on the film to suit with it to ensure that
it does not seem out of place. Most commonly the animation of the logo at the
start of films is changed to rather appear darker with more sinister music for
a horror for example or more “twinkly” and a warmer glow for a child’s film.
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