Analysis Poster - The Crazies

The poster uses very dark colours that connote mystery and give a dark atmosphere. The dark links the genre of the film as dark colours and red are commonly associated with horror.

The use of a pitch fork can link to the story. The use of a pitch fork is interesting as this commonly connotes the country side and farmers this could be a link to the setting of the crazies film as it is set in a very isolated farming town the pitch fork however is commonly associated with classic horror films where by the villagers of a town or village create an angry mob and chase someone out of town for example. The pitch fork also appears to have left a trail of a liquid the denotation of the red lettering the drips and the darkness connotes that it is most likely a trail of blood and this suggest that this pitch fork may have been used to kill someone this links to the horror genre. This however could be some other sort of liquid on the pitch fork however the initial connotation that comes to mind when taking in the whole atmosphere and presence of the poster leads towards it being blood.

The text of “The Crazies” has a ‘warning’ sign poster look this could connote that the story is linked in some way to military as this is when a warning sign is commonly used in media when some sort of military law is emplaced. This appeals to a male audience because military connotes action which appeals to male youth’s excitement seeking according to Halls “storm and stress” model.

The Poster is very simplistic yet affected. No real large graphics have been used and the story hasn’t been revealed the poster makes you think about what the film might be about and leaves quite a lot to the imagination this said though the use of dark themes and blood red as the only colour still provides a very dark atmosphere and still alludes to the genre well. This appeals to the audience because it portrays the genre well so therefore fans of this genre would naturally be attracted to this film.