The poster uses very dark colours with very bright colours
as a theme this gives great contrast and links to Levi Strauss theory of binary
opposition. The main bright colour used is yellow this is linked to the cats eyes this is most likely why they have
used this as it links in well with the natural colouring of the poster without
appearing as if it doesn’t fit in. The black of the cat and background connotes
darkness fear and mystery this links well with the genre as it also adds an
atmosphere of tension and may make the audience feel curios about the story
behind the film. The red of the woman’s clothes is visible but isn’t vey centralised
on. The red connotes violence, danger
and anger this links in well with the genre because it is the colour of blood which
is a common affect or prop used when filming a horror as unlike psychological
films the main scare factor tends to be the gore. This links to a male audience
in particular because red can also connote lust and by placing a helpless women
in a red dress this may connote to the male audience that she is an object of eroticization,
this something that Laura Mulvey explored in cinematography known as the “Male
Gaze”.
The style is very typical to posters of the era as there weren’t
many real computers in the 1960’s especially programs that allowed creation of
such publications. Because of this the style is very comic like as it would
most likely done by hand and mass printed however I’m unsure about this.
The use of the women with blood denotes that she is dead
this connotes that she has been killed as if it was a natural death she would
not have blood running from here head the cat perched onto connotes the
possibility that the cat had something perhaps to do with it or it could be a
link to the common superstition that black cats are bad luck as it would be
very unlucky to have been killed. The
cat also literally links to the name of:” Tales of Terror” as the cat has a
tail ultimately not the same however this could show a clever spin on the title
of the film. This appeals to the audience because it suggests their may be
certain aspects that require you to read between the lines. This links to
Blumer and Katz theory of uses and gratification, this is because this would
appeal to the audiences information gathering side.
The shocked expression of the women links to the genre as it
connotes fear and distress which is what the audience may want to feel if they
are watching a film of the horror genre.
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