Analysis Trailer - 28 Weeks later

I am analysing the trailer for 28 weeks later (2007) the sequel to 28 days later rated to be one of the best zombie horror films to date. The audience for the trailer is within boundaries between E-C as this is what the nature of the film applies to. Certificate of the film is 18 so therefore an estimated ideal age would be between 18-32.

The initial start of the trailers does not initial spark for the film to be horror as it shows quite a picturesque scene of a sun set. Every think looks very tranquil and this is the complete opposite of what is commonly in horror films as to create a good horror film enough tension and atmosphere normal need to be emplaced. The scene fades to black and then into a birds eye track of what looks to be London this is when we hear the first non-diegetic sound in the form of chord music this creates a gloomy atmosphere as it is not as tranquil and peaceful as the scenes we are witnessing this could be used as foreshadowing that an event is going to happen.

A sharp chord noise is used as a bridge to change scene. A visual effect of what you would see when recording with a  poor video camera arrives on screen as we see a aeroplane land peacefully a scene quickly flashes up that shows a deserted street with piled cars this connotes that something has happened here as this is not commonly scene in a place that has residents because of this we get a slight glimpse into what the film is about. This quickly transitions using the same effect into looking down a man’s rifle scope. The man is clean and does not look as if he is the only one alive as he is well kept his uniform is army based this explains why he has weaponry and this suggests there may be a marshal feel. We also get the dialogue of: “welcome to London” this is most likely used just to set the scene of the previous clips and the movie in general. We fade to black and have a jittering word of quarantine this is still setting the scene as we can divulge from this that the setting is within some sort of quarantine. We then get security footage of a train with the initially non-diegetic noise of a women talking about where the train is traveling during this speech we get footage inside the train.

The clip transitions fast between 3 scenes from different areas around the quarantine these are most likely establishing shots. One of the scenes contain lots of bright bags suggesting that the contents may be potentially harmful. We then fade to another text screen that contains the words eradication an we start to see men in bio suits burning bodies this goes along with the speech of then explaining they are yet to clean the area of remaining bodies  we have a close up of a fire that fades to black. We then have a scene that show a naked woman being rumbled up and down by men in bio suits this in certain theorist eyes for example Mulvey could suggest the audience should be male as the woman is being shown as passive and also naked this means that men can rather eroticize other her despite the fact she is being sterilized from contamination is screaming her head off and decency is still covered.

Another establishing shot is used of a moving red train, this time however the scene is a lot darker giving a more gloomy atmosphere as appose to the more tranquil landscape shots we witnessed at the start of the trailer.

The trailer introduces us into the idea of the fact they are needing to repopulate London by giving us another text graphic and also allowing this to be divulged by dialect as the 12 boy is the youngest in the country this wouldn’t be expected as children are born frequently. This is backed up with it cutting to more scenes of lots of people walking with luggage and belongings down a corridor and off a train. The two children characters that the trailer introduces to us run towards a man we have yet to seen a man watches them moving with each other and states that this is what it he wanted to do allow families to start again because of this we know that this man must be the children’s father.

The music begins to increase tempo and we also get introduction of a drum kit this is most likely foreshadowing to an increase in pace in editing and clips and is  likely used to increase tension a this is common with the genre however we are yet to witness any real action deluding towards the actual events however the trailer does nicely explain what the cerium stances of the setting are. A long shot of the two children on a bike is shown as they travel through a graveyard a few extra scenes play and learn more about the story as it would have certain influences of the children’s mother, we then fade to black and the name of the film and then fade to a scene where by a women is strapped to a bed this could be there mother as previous dialogue and this clip together suggests.

A dramatic drum noise scored with a fast paced fade to black is used and increase tension this is mostly used to prepare the audience for high action shots and the more horror part of the trailer as not much has been used to “scare” the audience. we then get a really atmospheric noise that rises in tempo and noise and we witness a shot of someone’s strapped feet shacking as if they was having a fit,  this is happening in very dark lighting. This gives a very dark atmosphere and would interest the audience that enjoys horror as it is scary the music works well to add tension and fear into the scene also.  A series of fast paced action scenes are used that show lighting removing they include diegetic noises of screams and this is most likely used to interest the audience now, these techniques of film play are commonly seen in horror trailers as it is the best way.

A close up of a man mouth is used to break silence that is created beforehand. This slightly removes tension allowing the audience to be interested. The next scenes appear to feature whilst sirens and other alarms are going off this increases tension and interest and is mainly used to show more information in a interesting way that certain audiences may find interesting. We get a scene with the two children whilst the lights are off and the only light source is the alarm this gives a very dark gloomy atmosphere and it leads the audience to believe something is going to happen This all broken when a figure burst through the door the children scream this tactic is most likely used to try and make audiences jump. The use of music increases the tempo of the scene this is because it is not a slow paced song.

The trailer ends towards with the song playing and lots of high action packed clips that include shooting, explosions ect. This might interest a more action based fan base as well as a horror one due to the fact it is very high action  and these sort of images we would more likely expect to see in a James bond trailer or there about.