I my self worked on Bauer, this company works on many well known magazines including Kerrang and Q magazine. Bauer is a company that tries to compete on many multi media products such as radio and TV. However Bauer's branch into ipad and iphone apps is limited as they only feature two magazines in this format but based on there history with the industry I doubt it will be long before they develop into this form of media as this is the only true way in my opinion and company can stay above water my developing and adapting into new areas.
The magazines I analysed
where Q and clash magazine. Q magazine as afore mention is produced my Bauer
one of the largest companies based in germany and has a large office in the UK.
This knowledge of the industry and power in the magazine market can be stated
to have helped Q magazine be as successful as it is because of the this the
magazine is very much mainstream.
Clash magazine is a
completely independent magazine based and published in Dundee, Britain this is
what gives Clash it originality in the music magazine industry it is very
"Quirky" in terms of the style and tends to headline more
undiscovered artist however it does also feature information on the 'big
hitters' in the industry
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