Tuesday, 20 March 2012

Feature Spread Analysis - Kerrang!





To get a better understanding of the  common conventions of feature articles. I am going to analyze a double page spread featured in Kerrang that talks about Blink-182. I think the target audience would be 14-20 year olds because of the nature of modern music and Kerrang's take on this the magazine appeals to all audiences however the higher classes could be excluded.

Layout and Colour
The main magazine story is mainly imagery but is still visibly clear to be set with 3 columns on the left page. The amount of text featured appears to be a small amount this connotes that the magazine feel as if the audience would not like to have lots of information and would rather have concise get to the point information in turn this connotes that the magazine may feel as if there audience is lower IQ or has less concentration which is a normal stereotypical trait of drunk, according to Hall's storm and stress model teenagers seek excitement  through alcohol so in turn this relates to the audience of 14-20 years old, admittedly this is a stereotypical presumption. The colours featured in the article are red white and black, these are simple colours used that appeal to a large audience which is what kerrang needs to do due to its large fan base. The red however connotes love and lust which yet again supports common perceptions of teens as Hall's storm and stress model depicts that teens find excitement through sex also.

 Typography/Text
 The main text shown is a bit like scratching thick with a biro pen commonly done in classrooms and exams by bored students. This could appeal to youth as it is something commonly seen so is easy to read and still gives this feel of wanting to read as it makes it appear attractive even though Blink-182 could be classed as an old band. The text does not take up and mass amount of space yet is still very detailed and does still include a lot, I personally feel that this is a clever thing Kerrang have done to entice audiences as it doesn’t look a lot more people are going to read. It is also clever as it allows them to include a ‘comical’ image and this graphical font that both take up the majority of the page.

Imagery
 The main image features a member of Blink-182 appearing scared or trapped this could connote to his feelings towards taking part in interviews and so it could suggest that he does not liked or has not done interviews in the past. The imagery of the toy dinosaur could connote the past as dinosaur where extinct years ago. The toy dinosaur also could have deep connotations such as about the world thinking Blink-182 was ‘extinct’ and no more. The shot is very clever as both actor and dinosaur have similar facial expressions this ties the dinosaur in as well as the story being about his “Dinosaur Life”.

Lexicon
The text uses words such as "loud" and speaks like a friend does this connotes that it is trying to appeal to a younger audience as this would support Halls "storm and stress model". this along with referring his life to a dinosaurs which in turn connotes age may suggest that Blink - 182 are seeking for a younger audience. 


 Conclusion
Personally I think this is a very clever way of re advertising a band to perhaps and old or new audience. I feel that the audience of Kerrang would be similar to that of my magazine and I also really like the way in which the layout is, so may take this as an example in consideration.



1 comment:

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