A media institution is often a business that deal with the creation and distribution of media text such as film and print. The media has several different conglomerate's ( Large company compiling of several smaller companies) these conglomerates control the mass media and do not give much room for smaller more inexperienced media companies.
An example of a large media conglomerate is Walt Disney. Walt disney is most famous for its films produced towards children such as UP, The lion king and snow white. The most interesting thing about walt disney is there use of synergy such as toys, mugs even rides found in there walt disney parts to produce longevity in film series that have been around for years.
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