Music Magazine Evaluation - Q

Target Audience

Q is a magazine which caters to all type of music and ages because of this it is hard to depict what group specifically the target audience is. A lot of people from working class probably read this as well as middle class this is what makes it the most known music magazine. In particular I think this edition will appeal more to people that enjoy Coldplay’s music. 

Masthead

The masthead is stereotypical Q the large letter in the top left. The masthead does not follow common conventions of mastheads as it does not fill the top of the page howver the main image is incorporated into the masthead. Personally I feel this works well, particularly with “Q” as their iconic title is not covered by any image yet the image is still present at the top of the page bringing the audience in.  

Layout 

The layout is common to convention a mid shot of the focal point is used and is cantered with the whole image over the page text then runs down the two sides of the page.

Colour

This edition may at first seem as if it has no scheme of colour because of the vibrant pinks and black background with the rave feel. However it is also very clear by text the main colouring of white and yellow

Imagery

The main image features the lead singer of Coldplay (Chris Martin) dancing in a room full of colour this connotes a rave feel which in turn connotes fun. The graffiti style art work is interesting because from this the audience could be derived. Graffiti is an illegal action and is supposedly something common for youths to do , according to Hall this is exactly what youth are supposed to be as one of his points from the storm and stress theory was that criminal activity increases before and equilibrium in adult hood is achieved. 

Typography/Text

An initial denotation shows there is all the common conventions used these are thing s such as puffs teasers a bar code big bold text etc. The typography of the magazine is interesting the text to the left of the page looks as if it has been hand written like the drawings in the picture this should appeal to a younger audience and fits in very nicely. The text on the other side is big bold easy to read yet neutral no real audience can be depicted from this type of typography.

In all I think this magazine is a great music magazine that is very interesting and all ties in well.